SELECTED WORK

Different businesses, different problems. One standard.

Case studies written the way the work actually happens: the thinking, the decisions, and what each site produced. Numbers appear when the data has matured, not before.


Niche Medical

HEALTHCARE · STRATEGY+ STORE + ONGOING

A decades-old supplier, effectively invisible online. The rebuild, the store, and the relationship that outlasted both.

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Screenshots of a medical e-commerce website and a mobile order summary showing spirometry devices with prices and a total payment amount.


MiKi Jewellery

E-COMMERCE · STRATEGY + REBUILD + ONGOING

A national brand hiding behind a small website. A Shopify rebuild that put the designer back at the centre.

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Three screens displaying an online jewelry store with images of female models wearing jewelry, product listings including rings, bracelets, and earrings, and a studio webpage describing the jewelry design process.


Down South Physio

HEALTHCARE · STRATEGY+ REBUILD + ONGOING

A clinic that had outgrown its own website. A guided pathway that lands every patient with the right physio.

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Screenshots of a physiotherapy clinic's website and staff profile, including a homepage, staff photos, and a mobile health assessment questionnaire.


the LemonTree

E-COMMERCE · STRATEGY + REBUILD + ONGOING

A much-loved gift store nobody could find online. A Shopify rebuild around the way people actually shop: for gifts.

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Screenshots of an online store website showing kitchenware and dining products, including copper bowls, cast iron cookware, and ceramic pots.


Phil Kelleher Homes

CUSTOM HOME BUILDING · STRATEGY + BUILD + ONGOING

25 years of award-winning homes, almost none of it visible online. A portfolio built to attract the right enquiries, not the most.

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Three digital screens displaying website pages for Phil Kelleher Homes, showcasing custom home designs, with outdoor and coastal scenery including a fire pit and ocean view.


Cullen Wines

WINE & HOSPITALITY · STRATEGY+ REBUILD + ONGOING

One of Margaret River's founding wineries, farming biodynamically for decades, selling online like everyone else. A store rebuilt to carry the legacy.

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Screenshots of a winery website showing wine bottles, product details, and prices.

Also built

The case studies are the deep dives.
They're not the whole story.

A selection of other businesses BYKP has built for across the South West and beyond. Some will become case studies as their data matures. Some are simply good work, done well.

  • Screenshots of a fashion e-commerce website showing a woman in a yellow floral dress and options for clothing sizes, with another part of the page showing a model in tennis attire and a selection of graphic t-shirts.

    Maku the Label

    E-commerce build and ongoing growth work for a WA fashion label.

    E-COMMERCE

  • Online store webpage for Little Otto's with an orange background, displaying various chocolate products and a shopping cart option.

    Little Otto's

    Website for one of the South West’s best-loved chocolate shops.

    HOSPITALITY

  • Screenshots of two online shopping websites on laptops displaying clothing, accessories, and home decor products.

    Leeuwin Ebb & Flow

    Square-to-Shopify migration with POS, Instagram shopping and email flows.

    E-COMMERCE

  • Laptop screen displaying a website for The Grove Distillery with a scenic farm landscape and sunset, and another screen with a product page for whisky bottles.

    The Grove Distillery

    Website for a Margaret River craft distillery.

    HOSPITALITY

  • Two laptop screens display the website of Grace Farm, a winery. One screen shows an outdoor scene with trees and a farm building, while the other presents a webpage with wine bottles and wines for sale.

    Grace Farm

    Online strategy & ongoing support for a Margaret River estate winery.

    WINE

  • Two computer screens displaying a bicycle e-commerce website and analytics dashboard with various bike categories and sales data.

    Crossroads Bicycle Co

    Strategy-led build for a bike shop and workshop. Case study coming as the data matures.

    RETAIL

  • Different screens displaying online shopping websites for gift hampers and related products, featuring images of gift hampers, bows, and product details.

    Karri & Coast

    Strategic Blueprint, personas and SEO groundwork before a single page was designed.

    RETAIL

  • A laptop and a smartphone screen displaying a website for Eyes@Optometry featuring glasses and eye care services, alongside a data analytics dashboard with charts and metrics.

    Eyes at Optometry

    Two websites for one business, Google Ads and ongoing optimisation.

    HEALTHCARE

  • Screenshots of a website about African safaris, showcasing various travel experiences and planning tools.

    Forage Safaris Africa

    One-page Squarespace site, positioning strategy and domain email for an African safari specialist.

    TRAVEL AGENCY

Let's talk

The thinking, the website, and everything after it. All in one place.

If you want a partner who understands the whole picture, not just the pixels, let's have a chat about your business.

Book a call with KP

A relaxed, no-pressure conversation about where you're headed.