SELECTED WORK
Different businesses, different problems. One standard.
Case studies written the way the work actually happens: the thinking, the decisions, and what each site produced. Numbers appear when the data has matured, not before.
Niche Medical
HEALTHCARE · STRATEGY+ STORE + ONGOING
A decades-old supplier, effectively invisible online. The rebuild, the store, and the relationship that outlasted both.
MiKi Jewellery
E-COMMERCE · STRATEGY + REBUILD + ONGOING
A national brand hiding behind a small website. A Shopify rebuild that put the designer back at the centre.
Down South Physio
HEALTHCARE · STRATEGY+ REBUILD + ONGOING
A clinic that had outgrown its own website. A guided pathway that lands every patient with the right physio.
the LemonTree
E-COMMERCE · STRATEGY + REBUILD + ONGOING
A much-loved gift store nobody could find online. A Shopify rebuild around the way people actually shop: for gifts.
Phil Kelleher Homes
CUSTOM HOME BUILDING · STRATEGY + BUILD + ONGOING
25 years of award-winning homes, almost none of it visible online. A portfolio built to attract the right enquiries, not the most.
Cullen Wines
WINE & HOSPITALITY · STRATEGY+ REBUILD + ONGOING
One of Margaret River's founding wineries, farming biodynamically for decades, selling online like everyone else. A store rebuilt to carry the legacy.
