SELECTED WORK

Different businesses, different problems. One standard.

Case studies written the way the work actually happens: the thinking, the decisions, and what each site produced. Numbers appear when the data has matured, not before.


Niche Medical

HEALTHCARE · STRATEGY+ STORE + ONGOING

A decades-old supplier, effectively invisible online. The rebuild, the store, and the relationship that outlasted both.

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Screenshots of a medical e-commerce website and a mobile order summary showing spirometry devices with prices and a total payment amount.


MiKi Jewellery

E-COMMERCE · STRATEGY + REBUILD + ONGOING

A national brand hiding behind a small website. A Shopify rebuild that put the designer back at the centre.

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Three screens displaying an online jewelry store with images of female models wearing jewelry, product listings including rings, bracelets, and earrings, and a studio webpage describing the jewelry design process.


Down South Physio

HEALTHCARE · STRATEGY+ REBUILD + ONGOING

A clinic that had outgrown its own website. A guided pathway that lands every patient with the right physio.

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Screenshots of a physiotherapy clinic's website and staff profile, including a homepage, staff photos, and a mobile health assessment questionnaire.


the LemonTree

E-COMMERCE · STRATEGY + REBUILD + ONGOING

A much-loved gift store nobody could find online. A Shopify rebuild around the way people actually shop: for gifts.

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Screenshots of an online store website showing kitchenware and dining products, including copper bowls, cast iron cookware, and ceramic pots.


Phil Kelleher Homes

CUSTOM HOME BUILDING · STRATEGY + BUILD + ONGOING

25 years of award-winning homes, almost none of it visible online. A portfolio built to attract the right enquiries, not the most.

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Three digital screens displaying website pages for Phil Kelleher Homes, showcasing custom home designs, with outdoor and coastal scenery including a fire pit and ocean view.


Cullen Wines

WINE & HOSPITALITY · STRATEGY+ REBUILD + ONGOING

One of Margaret River's founding wineries, farming biodynamically for decades, selling online like everyone else. A store rebuilt to carry the legacy.

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Screenshots of a winery website showing wine bottles, product details, and prices.

Also built

The case studies are the deep dives.
They're not the whole story.

A selection of other businesses BYKP has built for across the South West and beyond. Some will become case studies as their data matures. Some are simply good work, done well.

  • Screenshots of a fashion e-commerce website showing a woman in a yellow floral dress and options for clothing sizes, with another part of the page showing a model in tennis attire and a selection of graphic t-shirts.

    Maku the Label

    E-commerce build and ongoing growth work for a WA fashion label.

    E-COMMERCE

  • Online store webpage for Little Otto's with an orange background, displaying various chocolate products and a shopping cart option.

    Little Otto's

    Website for one of the South West’s best-loved chocolate shops.

    HOSPITALITY

  • Screenshots of two online shopping websites on laptops displaying clothing, accessories, and home decor products.

    Leeuwin Ebb & Flow

    Square-to-Shopify migration with POS, Instagram shopping and email flows.

    E-COMMERCE

  • Laptop screen displaying a website for The Grove Distillery with a scenic farm landscape and sunset, and another screen with a product page for whisky bottles.

    The Grove Distillery

    Website for a Margaret River craft distillery.

    HOSPITALITY

  • Two laptop screens display the website of Grace Farm, a winery. One screen shows an outdoor scene with trees and a farm building, while the other presents a webpage with wine bottles and wines for sale.

    Grace Farm

    Online strategy & ongoing support for a Margaret River estate winery.

    WINE

  • Two computer screens displaying a bicycle e-commerce website and analytics dashboard with various bike categories and sales data.

    Crossroads Bicycle Co

    Strategy-led build for a bike shop and workshop. Case study coming as the data matures.

    RETAIL

  • Different screens displaying online shopping websites for gift hampers and related products, featuring images of gift hampers, bows, and product details.

    Karri & Coast

    Strategic Blueprint, personas and SEO groundwork before a single page was designed.

    RETAIL

  • A laptop and a smartphone screen displaying a website for Eyes@Optometry featuring glasses and eye care services, alongside a data analytics dashboard with charts and metrics.

    Eyes at Optometry

    Two websites for one business, Google Ads and ongoing optimisation.

    HEALTHCARE

  • Screenshots of a website about African safaris, showcasing various travel experiences and planning tools.

    Forage Safaris Africa

    One-page Squarespace site, positioning strategy and domain email for an African safari specialist.

    TRAVEL AGENCY