Before pushing pixels, I map your audiences, buying drivers and positioning. We align the offer, the message and the site architecture so every design choice has a job to do. Short version: no guesswork, no fluff, just a plan you can point to.

Keyword research informs structure, URLs, metadata and on-page content so you’re building for what people actually search. Foundations now = compounding gains later. It’s a long game; we start it properly.

Navigation, calls-to-action and page layouts are tested and refined against real user behaviour. If it doesn’t reduce friction or increase clarity, it doesn’t ship. Pretty is good; persuasive is better.

We reorganise what’s worth keeping, retire what isn’t, and apply consistent templates so content is easy to manage in-house. Think tidy URLs, clear collections/sections, and product or service pages that actually help people decide.

Custom, responsive design that reflects your brand and moves visitors toward the next step; bookings, enquiries or checkout. I’m a Platinum Squarespace Circle designer and Shopify Partner, so you get modern tooling without the maintenance headaches. Clean build, clean handover.

Recorded screen-shares, simple how-tos, role-based access, and four weeks of post-launch support for fixes and small tweaks. I design for handover, not dependency.