Strategic Website Design for Businesses Ready to Scale.

Black and white photo of a woman with curly hair, glasses, and a sleeveless top, standing against a brick wall with a decorative panel on her right, smiling at the camera.

Platinum Squarespace Circle designer and Shopify Partner, trusted by brands who want websites that actually convert.

Hello, I’m Kirstie.

If you’re here, chances are you’re thinking about your website and what it’s really saying about you. Not just how it looks, but whether it reflects the level you’re operating at, or the level you’re ready to step into.

I design websites for business owners who care about doing things properly. People who know their work has value, but don’t want to shout about it. People who want their online presence to feel considered, professional, and quietly confident.

My role goes beyond design. I’m here to listen, to ask the right questions, and to help you see your business clearly from the outside in. A good website doesn’t just showcase what you do, it reassures the people landing on it that they’re in safe hands.

I work best with clients who value trust, clarity, and collaboration. The kind who want guidance, not jargon, and a process that feels steady rather than overwhelming. You don’t need to have everything figured out before we start. That’s part of the work we do together.

If we work together, you can expect honesty, structure, and care. I’ll challenge things when needed, explain the reasoning behind decisions, and make sure what we create feels aligned with you, not just polished for the sake of it.

My aim is simple: to help you show up online in a way that feels like you, but stronger.

I design for businesses who want more than a pretty website

Book a Call

E-Commerce Brands

Scaled sales with conversion-focused Shopify design.

Service Businesses

Boosted bookings with seamless Squarespace builds

Builders / B2B Firms

Earned high-value leads with SEO + web strategy.

A woman sitting on a beige sofa with brown pants and a sleeveless white top, smiling while looking at a black tablet. She has curly dark hair, glasses, and is wearing a gold necklace and a wristwatch.

“Every website I design starts with a conversation, not a template. I get to know your business so the strategy behind the site is as sharp as the design. I’m not here to hand you something ‘that’ll do’. I’m here to build the kind of online presence that makes you look like the professional you already are.”

My Approach

Before pushing pixels, I map your audiences, buying drivers and positioning. We align the offer, the message and the site architecture so every design choice has a job to do. Short version: no guesswork, no fluff, just a plan you can point to.
Keyword research informs structure, URLs, metadata and on-page content so you’re building for what people actually search. Foundations now = compounding gains later. It’s a long game; we start it properly.
Navigation, calls-to-action and page layouts are tested and refined against real user behaviour. If it doesn’t reduce friction or increase clarity, it doesn’t ship. Pretty is good; persuasive is better.
We reorganise what’s worth keeping, retire what isn’t, and apply consistent templates so content is easy to manage in-house. Think tidy URLs, clear collections/sections, and product or service pages that actually help people decide.
Custom, responsive design that reflects your brand and moves visitors toward the next step; bookings, enquiries or checkout. I’m a Platinum Squarespace Circle designer and Shopify Partner, so you get modern tooling without the maintenance headaches. Clean build, clean handover.
Recorded screen-shares, simple how-tos, role-based access, and four weeks of post-launch support for fixes and small tweaks. I design for handover, not dependency.