Web design · Margaret River

Strategy-led web design for Margaret River businesses that have outgrown their site.

Squarespace and Shopify websites for the wineries, distilleries, stays, studios and makers people travel here for. I do the strategy, build the site, and keep it working after launch, from Dunsborough, within an hour of my desk.

See the work
See the approach →

Platform

Squarespace Circle Platinum · Shopify Partner

Serving

Margaret River and the Capes, from Dunsborough

Built for

Founder-led businesses, cellar doors to clinics

ENGAGEMENTS

Strategy-led, most ongoing

01‍ ‍ ‍The site

Web design for Margaret river businesses starts with the strategy. Not the template.

A lot of sites were set up fast and never revisited. The template decided the structure, the pages went wherever they fit, and the booking link is whatever came out of the box. I build the other way round. The Understand phase tells me who you're trying to reach, how their year moves, and what they need to see before they book or buy, and the site is built to match that.

How it's structured

  • Site map and navigation built around how people decide

  • Service or product architecture, depending on what you sell

  • Page templates your team can follow

  • Booking, enquiry and checkout flows

How it's found

  • Keyword-led service and location pages

  • Titles, metadata and structured data

  • Google Business Profile aligned with the site

  • Search Console and sitemap set up at launch

How it converts

  • Trust signals: reviews, results, real photos

  • Enquiry and booking paths that don't hide

  • Email capture where it earns its place

  • Tracking that's ready for Google Ads and Meta

See how the three phases fit together →

02‍ ‍ ‍The Proof

Two of Margaret River's known names. Built within an hour of the desk.

A founding winery and a distillery, both with reputations earned long before either was online. Both founder-led, both built the same way, and the case studies are written the way the work actually happened.


Cullen Wines

WINE & HOSPITALITY · STRATEGY+ REBUILD + ONGOING

One of Margaret River's founding wineries, farming biodynamically for decades, selling online like everyone else. A store rebuilt to carry the legacy.

Read the story →

Screenshots of a winery website showing wine bottles, product details, and prices.


MiKi Jewellery

E-COMMERCE · STRATEGY + REBUILD + ONGOING

A national brand hiding behind a small website. A Shopify rebuild that put the designer back at the centre.

Read the story →

Three screens displaying an online jewelry store with images of female models wearing jewelry, product listings including rings, bracelets, and earrings, and a studio webpage describing the jewelry design process.

03 ‍ ‍Built here

Looking for a web designer in Margaret River? You need one who knows the ground and still answers the phone two years later.

I'm in Dunsborough, within an hour of Margaret River, and the Capes are the core of my work rather than an outreach area. Here's how each phase runs when the client is up Caves Road rather than up the highway.

01 Understand

The strategy workshop happens across a table, at your place or mine. Your analytics, Search Console and booking or sales data come through as access, not screenshots, and the research starts from knowing the ground: who visits, when the year peaks, and what you know.

02 Build

The site is built in a browser either way. You get a live staging link from the first week, review calls at each decision point, and revisions on the actual site rather than on a mockup. Training is recorded, so your team can watch it twice.

03 Grow

After launch the relationship settles into a rhythm: a monthly call where the data sets the agenda, and the person who built the site is the one making the changes. Most of the businesses I work with are within an hour of my desk, and most of them are still working with me.

The full process is here →

A two-minute gut check

Where does a new customer usually hear about you first?

One more thing

Want a proper read on your answers?

Pop your email in and I'll send a short, honest read on what your answers suggest. One email, no sequence.

That didn't send. Check the email address and try again.

Skip this

Here's the thing

Those four questions?

That's almost word for word how a real Understand session starts. Before a single page gets designed.

Start a real one →

This works brilliantly for some businesses.
And not for others.

It tends to fit when…

  • The business is founder-led, established, and the website is being asked to do more than it was built for.

  • The current site was set up fast, on a template or by whoever was available, and the business has outgrown it.

  • You want to talk to the person doing the work, not the person selling it.

  • You'd rather be found by the right customers than by the most.

  • You'll give me your data, your time in the Understand phase, and a straight answer when I ask for one.

It tends not to when…

  • The business is brand new and the offer is still being tested. Not because the work doesn't matter, but because strategy needs something to work from.

  • You need a full agency: paid social, PR, video, a team on call. I'm one person and I'll say so.

  • It needs to be live by Friday.

  • Price is the main thing you're choosing on.

  • The brief is already locked and the job is just to build it.

Fair questions, straight answers.

The things Margaret River businesses usually want to know before booking a call.

  • Yes, constantly. BYKP is based in Dunsborough, about an hour away, and the Capes region is the core of my work, including The Grove Distillery and Cullen Wines. Margaret River isn't an outreach area for me, it's home ground.

  • Easily. I'm up and down Caves Road and Bussell Highway often enough that meeting at your cellar door, studio or the main street for a coffee is normal, not a special trip. Strategy sessions are better in person anyway.

  • It depends on what the business needs, and I'd rather give you a real number than a hopeful one. The number of pages, whether there's a store or a booking system behind it, and how much of the strategy and content exists already are what move the cost. The Understand phase is where those get answered, so you get a fixed figure at the end of it and it doesn't move after that. I'd rather trim scope than pad it, and if budget is the first question, ask it on the call and I'll give you a straight answer.

  • Usually 6 to 10 weeks from kickoff to launch, depending on scope and how quickly content comes together. If you're timing a launch around vintage, an event or the summer season, say so early. The schedule gets built around your calendar, not mine.

  • Every site is handed over with recorded training so your team can manage pages and content without me, and 30 days of post-launch support is included. After that, most clients keep working with me on the Grow phase: the channels that send people to the site, the data that says what to change, and the changes themselves. That part is optional and it's a relationship, not a subscription.

  • I'm certified on both, so this is a real answer rather than a sales one. If the business sells product year-round, wine club and online orders included, it's Shopify. If the site's job is bookings, cellar door visits and enquiries, it's Squarespace, and it can still sell a small range. The Understand phase settles it, and I'll tell you if you're on the wrong platform for what you're trying to do.

Let's talk

The thinking, the website, and everything after it. All in one place.

Book a call with KP

A relaxed conversation about your business, where the enquiries are coming from, and whether I'm the right fit. No pitch deck.