ABORIGINAL CORPORATION · 2026 - ONGOING
Nala
Boodja
TRADITIONAL CUSTODIANS OF WARDANDI BOODJA. INVISIBLE TO THE PEOPLE SEARCHING FOR THEM.
Nala Boodja Eco Clan Aboriginal Corporation carries the matriarchal Wardandi lineage of Elder Matriarch Vivian "Nan" Brockman Webb, with Country stretching from Busselton to Augusta and inland to Lake Jasper. When developers, event organisers and researchers went looking for cultural permissions, the family was nowhere in the results, so the enquiries went elsewhere. This is the story of a strategy-first rebuild: a Strategic Blueprint before any design, a seven-page Squarespace site built to establish cultural authority in search, and a second phase that grew into a Wardandi dictionary, education hub and online shop, all run by the family themselves.
ENGAGEMENT
Strategy + Build + Ongoing
PLATFORM
Squarespace 7.1
ROLE
Strategy · SEO · Design · Build · Content
TIMELINE
2026 · Ongoing
SECTOR
Aboriginal Corporation
01 Background
NALA BOODJA CARRIES THE MATRIARCHAL WARDANDI LINEAGE OF COUNTRY STRETCHING FROM BUSSELTON TO AUGUSTA AND INLAND TO LAKE JASPER.
Nala Boodja Eco Clan Aboriginal Corporation is led by Wardandi Elder Matriarch Vivian "Nan" Brockman Webb and her family. Wardandi Boodja is matriarchal Country, and the family's role reaches across cultural permissions, language, education and care for Country. When a development, a wind farm consultation or an event needs cultural guidance in this region, this is the family that guidance should come through.
The problem was that almost nobody searching could find them. The corporation's standing lived in lore, in family knowledge and in community memory, but barely anywhere online. An ageing WordPress site was hard to update and harder to find, so people doing the right thing, genuinely looking for the Traditional Custodians before starting work on Country, were landing elsewhere and proceeding in good faith. Permissions, consultations and speaking opportunities followed the search results, not the lineage.
For most businesses, being invisible online costs sales. Here it was costing the family their say on their own Country, one enquiry at a time.
02 Our Approach
FOUND FIRST, BEAUTIFUL SECOND.
Three decisions from the Strategic Blueprint shaped everything after it.
01
Search
START WITH WHO'S SEARCHING, AND WHY.
The Blueprint session mapped the people who actually needed to find Nala Boodja: developers and project managers scoping consultation obligations, event organisers seeking cultural guidance, schools and researchers looking for Wardandi language and education. Each arrives with different words in the search bar. The site's structure, page names and headings were written for those searches before a single page was designed, because a beautiful site nobody finds wouldn't have solved anything.
02
Positioning
SHOW THE LINEAGE. DON'T ARGUE IT.
Nala Boodja's standing doesn't come from marketing claims, it comes from matriarchal Wardandi lineage. So the site was written to show that rather than assert it: a grounding statement that places the visitor on Country, a leadership page that makes clear the organisation is family-led with Nan at its centre, and language that carries cultural weight without ever slipping into legal argument. A visitor should understand who this family is within seconds of landing.
03
Phasing
SCOPE THE WHOLE JOURNEY. BUILD WHAT'S NEEDED NOW.
The grant funded more than a website: language and education content would keep developing for another eighteen months. So Phase 1 was a focused seven-page site that could establish visibility immediately, while the dictionary, education hub and online shop were scoped in the same Blueprint for Phase 2. When the content matured, the structure and budget were already waiting for it, so grant funds went into new capability, not rework.
03 How We Delivered It
Launched August 2026, WITH ROOM TO GROW.
At a glance
Seven-page Squarespace build: grounding statement homepage, Cultural Permissions, leadership, gallery, donations, supporters and contact
Design drawn from Country: an earth and coastal palette built around Martine Perret's photography and Vilma Webb's illustrations
SEO foundations from the Blueprint: page structure, metadata, Search Console and a verified Google Business Profile across the region
Training, handover documentation and post-launch support so the family runs the site themselves
The site opens the way a visit to Country should, with a grounding statement that places you on Wardandi Boodja before anything else. From there, every page does a specific job: Cultural Permissions explains how to engage and who to speak with, the leadership page shows a family-led organisation with Nan at its centre, and the gallery and supporters pages carry the community story. Nothing on the site is stock and nothing is generated. The imagery is Martine Perret's photography of the family and Country alongside Vilma Webb's illustrations, and every page went past the family before it went live.
Under the hood, the foundations were set for the searches mapped in the Blueprint: structure, headings and metadata written for the people looking for Traditional Custodians in this region, with a Google Business Profile verified across Busselton, Margaret River and surrounds. Just as deliberately, the architecture left room for what was coming. Navigation and page structure were planned around the Phase 2 dictionary, education hub and shop, so the site could grow into them without being rebuilt. A training video and handover documentation meant everyday updates never had to wait on me.
04 How we continue working together
PHASE 2 LANDED EXACTLY WHERE THE BLUEPRINT LEFT ROOM.
From the language work
A LIVING WARDANDI DICTIONARY.
More than 400 Wardandi words, drawn from George Webb's Nunyaboogera and the family's own knowledge, searchable on the site alongside sentence-building games for learners. New words go live the moment an Elder confirms them, because the whole thing runs from a spreadsheet, not code.
From the education work
RESOURCES FOR EVERY CLASSROOM.
A cultural resources hub organised by age band, from pre-primary to adult learners, and an interactive map of Wardandi Country. Teachers and researchers now find verified, family-approved material in one place, and Nakita adds to it whenever new resources are ready.
From the handover work
THE FAMILY RUNS ALL OF IT.
Site, dictionary, map and resources are all maintained in-house. Training and plain-English handover documentation mean updates happen on the family's schedule, and the corporation owns every account, from the domain to the image library.
Looking for a more considered approach to your website? If you value clear thinking, thoughtful design, and a site that reflects the professionalism of your business, you should get in touch.
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