Web design · Dunsborough

Strategy-led web design for Dunsborough businesses that have outgrown their site.

Squarespace and Shopify websites for founder-led businesses in Dunsborough and Yallingup. I do the strategy, build the site, and keep it working after launch, from from a desk ten minutes from yours.

See the work
See the approach →

Platform

Squarespace Circle Platinum · Shopify Partner

Serving

Dunsborough and Yallingup, based here

Built for

Founder-led businesses, services and stores

ENGAGEMENTS

Strategy-led, most ongoing

01‍ ‍ ‍The site

Web design for Dunsborough businesses starts with the strategy. Not the template.

A lot of sites were set up fast and never revisited. The template decided the structure, the pages went wherever they fit, and the enquiry form is whatever came out of the box. I build the other way round. The Understand phase tells me who you're trying to reach, whether they're locals or visitors or both, and what they need to see before they get in touch, and the site is built to match that.

How it's structured

  • Site map and navigation built around how people decide

  • Service or product architecture, depending on what you sell

  • Page templates your team can follow

  • Booking, enquiry and checkout flows

How it's found

  • Keyword-led service and location pages

  • Titles, metadata and structured data

  • Google Business Profile aligned with the site

  • Search Console and sitemap set up at launch

How it converts

  • Trust signals: reviews, results, real photos

  • Enquiry and booking paths that don't hide

  • Email capture where it earns its place

  • Tracking that's ready for Google Ads and Meta

See how the three phases fit together →

02‍ ‍ ‍The Proof

Different businesses, different problems. The same standard, 10 minutes from the desk.

A physio and a gift store, both in Dunsborough, both founder-led, both still working with me years after launch. The case studies are written the way the work actually happened, and the numbers appear once the data has matured, not before.


Down South Physio

HEALTHCARE · STRATEGY+ REBUILD + ONGOING

A clinic that had outgrown its own website. A guided pathway that lands every patient with the right physio.

Read the story →

Screenshots of a physiotherapy clinic's website and staff profile, including a homepage, staff photos, and a mobile health assessment questionnaire.


the LemonTree

E-COMMERCE · STRATEGY + REBUILD + ONGOING

A much-loved gift store nobody could find online. A Shopify rebuild around the way people actually shop: for gifts.

Read the story →

Screenshots of an online store website showing kitchenware and dining products, including copper bowls, cast iron cookware, and ceramic pots.

03 ‍ ‍Based here

Looking for a web designer in Dunsborough? There's one here, and the work goes a lot further than the postcode.

I've been building websites from Dunsborough for seven years, for businesses I can walk to and for businesses on the other side of the country. Being local isn't the reason to work with me, but it does make every phase easier. Here's how each runs when the client is around the corner.

01 Understand

The strategy workshop happens across a table, usually within a week of the first call. Your analytics, Search Console and booking or sales data come through as access, not screenshots, and the research starts from already knowing who your customers are, because some of them are mine.

02 Build

The site is built in a browser either way. You get a live staging link from the first week, review calls at each decision point, and revisions on the actual site rather than on a mockup. Training is recorded, so your team can watch it twice, and if a walkthrough in person is easier, it's a short drive.

03 Grow

After launch the relationship settles into a rhythm: a monthly call where the data sets the agenda, and the person who built the site is the one making the changes. The businesses I've worked with longest are the ones closest to home, and most of them are still here.

The full process is here →

A two-minute gut check

Where does a new customer usually hear about you first?

One more thing

Want a proper read on your answers?

Pop your email in and I'll send a short, honest read on what your answers suggest. One email, no sequence.

That didn't send. Check the email address and try again.

Skip this

Here's the thing

Those four questions?

That's almost word for word how a real Understand session starts. Before a single page gets designed.

Start a real one →

This works brilliantly for some businesses.
And not for others.

It tends to fit when…

  • The business is founder-led, established, and the website is being asked to do more than it was built for.

  • The current site was set up fast, on a template or by whoever was available, and the business has outgrown it.

  • You want to talk to the person doing the work, not the person selling it.

  • You'd rather be found by the right customers than by the most.

  • You'll give me your data, your time in the Understand phase, and a straight answer when I ask for one.

It tends not to when…

  • The business is brand new and the offer is still being tested. Not because the work doesn't matter, but because strategy needs something to work from.

  • You need a full agency: paid social, PR, video, a team on call. I'm one person and I'll say so.

  • It needs to be live by Friday.

  • Price is the main thing you're choosing on.

  • The brief is already locked and the job is just to build it.

Fair questions, straight answers.

The things Dunsborough businesses usually want to know before booking a call.

  • Yes. BYKP has run from Dunsborough for seven years, and most of what I've built is within a half-hour of the desk, including Down South Physio and The LemonTree. The rest of the work is across the South West, Perth and interstate, but this is home and it's where the business is registered.

  • Easily, it's the default. First calls, strategy workshops and reviews can all happen across a table in town. If a video call is easier for your week, that works too, but you won't need to make a special trip for anything.

  • It depends on what the business needs, and I'd rather give you a real number than a hopeful one. The number of pages, whether there's a store or a booking system behind it, and how much of the strategy and content exists already are what move the cost. The Understand phase is where those get answered, so you get a fixed figure at the end of it and it doesn't move after that. If budget is the first question, ask it on the call and I'll give you a straight answer.

  • I'm certified on both, so this is a real answer rather than a sales one. If products are the business, it's Shopify. If the site's job is to explain what you do and get the right people to enquire or book, it's Squarespace, and it can still sell a small range. The Understand phase settles it, and I'll tell you if you're on the wrong platform for what you're trying to do.

  • Most projects run six to ten weeks from strategy to launch, depending on scope and how quickly content comes together. If you're timing a launch around the season or an event, say so early. The schedule gets built around your calendar, not mine.

  • Every site is handed over with recorded training so your team can manage pages and content without me, and 30 days of post-launch support is included. After that, most clients keep working with me on the Grow phase: the channels that send people to the site, the data that says what to change, and the changes themselves. That part is optional and it's a relationship, not a subscription.

Let's talk

The thinking, the website, and everything after it. All in one place.

Book a call with KP

Also serving Busselton, Margaret River, Mandurah and the wider South West.