Website design · Busselton

Strategy-led web design for Busselton businesses that have outgrown their site.

Squarespace and Shopify websites for founder-led businesses in Busselton and Vasse. I do the strategy, build the site, and keep it working after launch, from Dunsborough, 20 minutes up the road.

See the work
See the approach →

Platform

Squarespace Circle Platinum · Shopify Partner

Serving

Busselton and Vasse, from Dunsborough

Built for

Founder-led businesses, services and stores

ENGAGEMENTS

Strategy-led, most ongoing

01‍ ‍ ‍The site

Web design for Busselton businesses starts with the strategy. Not the template.

A lot of sites were set up fast and never revisited. The template decided the structure, the pages went wherever they fit, and the enquiry form is whatever came out of the box. I build the other way round. The Understand phase tells me who you're trying to reach, whether they're locals or visitors or both, and what they need to see before they get in touch, and the site is built to match that.

How it's structured

  • Site map and navigation built around how people decide

  • Service or product architecture, depending on what you sell

  • Page templates your team can follow

  • Booking, enquiry and checkout flows

How it's found

  • Keyword-led service and location pages

  • Titles, metadata and structured data

  • Google Business Profile aligned with the site

  • Search Console and sitemap set up at launch

How it converts

  • Trust signals: reviews, results, real photos

  • Enquiry and booking paths that don't hide

  • Email capture where it earns its place

  • Tracking that's ready for Google Ads and Meta

See how the three phases fit together →

02‍ ‍ ‍The Proof

Different businesses, different problems. The same standard, 20 minutes away.

A custom home builder and a jeweller, both founder-led, both a short drive from Busselton, both still working with me years after launch. The case studies are written the way the work actually happened, and the numbers appear once the data has matured, not before.


Phil Kelleher Homes

CUSTOM HOME BUILDING · STRATEGY + BUILD + ONGOING

25 years of award-winning homes, almost none of it visible online. A portfolio built to attract the right enquiries, not the most.

Read the story →

Three digital screens displaying website pages for Phil Kelleher Homes, showcasing custom home designs, with outdoor and coastal scenery including a fire pit and ocean view.


MiKi Jewellery

E-COMMERCE · STRATEGY + REBUILD + ONGOING

A national brand hiding behind a small website. A Shopify rebuild that put the designer back at the centre.

Read the story →

Three screens displaying an online jewelry store with images of female models wearing jewelry, product listings including rings, bracelets, and earrings, and a studio webpage describing the jewelry design process.

03 ‍ ‍Built here

Looking for a web designer in Busselton? You need one who's 20 minutes away and still answers the phone two years later.

I'm in Dunsborough, which is close enough that I'm in Busselton most weeks anyway. Businesses here are built on reputation, and the website's job is to match what people already say about you. Here's how each phase runs when the client is just down the road.

01 Understand

The strategy workshop happens across a table, at your place or mine. Your analytics, Search Console and booking or sales data come through as access, not screenshots, and the research starts from knowing the ground.

02 Build

The site is built in a browser either way. You get a live staging link from the first week, review calls at each decision point, and revisions on the actual site rather than on a mockup. Training is recorded, so your team can watch it twice.

03 Grow

After launch the relationship settles into a rhythm: a monthly call where the data sets the agenda, and the person who built the site is the one making the changes. Most of the businesses I work with are within an hour of my desk, and most of them are still working with me.

The full process is here →

A two-minute gut check

Where does a new customer usually hear about you first?

One more thing

Want a proper read on your answers?

Pop your email in and I'll send a short, honest read on what your answers suggest. One email, no sequence.

That didn't send. Check the email address and try again.

Skip this

Here's the thing

Those four questions?

That's almost word for word how a real Understand session starts. Before a single page gets designed.

Start a real one →

This works brilliantly for some businesses.
And not for others.

It tends to fit when…

  • The business is founder-led, established, and the website is being asked to do more than it was built for.

  • The current site was set up fast, on a template or by whoever was available, and the business has outgrown it.

  • You want to talk to the person doing the work, not the person selling it.

  • You'd rather be found by the right customers than by the most.

  • You'll give me your data, your time in the Understand phase, and a straight answer when I ask for one.

It tends not to when…

  • The business is brand new and the offer is still being tested. Not because the work doesn't matter, but because strategy needs something to work from.

  • You need a full agency: paid social, PR, video, a team on call. I'm one person and I'll say so.

  • It needs to be live by Friday.

  • Price is the main thing you're choosing on.

  • The brief is already locked and the job is just to build it.

Fair questions, straight answers.

The things Busselton businesses usually want to know before booking a call.

  • Yes, constantly. BYKP is based in Dunsborough, 20 minutes away, and Busselton and Vasse are home ground. Busselton isn't an outreach area for me, it's the next town over.

  • Easily. I'm in Busselton most weeks, so meeting at your office, your site or on Queen Street for a coffee is normal, not a special trip. Strategy sessions are better in person anyway.

  • It depends on what the business needs, and I'd rather give you a real number than a hopeful one. The number of pages, whether there's a store or a booking system behind it, and how much of the strategy and content exists already are what move the cost. The Understand phase is where those get answered, so you get a fixed figure at the end of it and it doesn't move after that. If budget is the first question, ask it on the call and I'll give you a straight answer.

  • I'm certified on both, so this is a real answer rather than a sales one. If products are the business, it's Shopify. If the site's job is to explain what you do and get the right people to enquire or book, it's Squarespace, and it can still sell a small range. The Understand phase settles it, and I'll tell you if you're on the wrong platform for what you're trying to do.

  • Most projects run six to ten weeks from strategy to launch, depending on scope and how quickly content comes together. If you're timing a launch around the season or an event, say so early. The schedule gets built around your calendar, not mine.

  • Every site is handed over with recorded training so your team can manage pages and content without me, and 30 days of post-launch support is included. After that, most clients keep working with me on the Grow phase: the channels that send people to the site, the data that says what to change, and the changes themselves. That part is optional and it's a relationship, not a subscription.

Let's talk

The thinking, the website, and everything after it. All in one place.

Book a call with KP

A relaxed conversation about your business, where the enquiries are coming from, and whether I'm the right fit. No pitch deck.