Understand · Build · Grow

The thinking, the website, and everything after it.
In one place.

Strategy-led websites for founder-led businesses who want the whole system working together, not three disconnected projects.

Mobile phone displaying an online jewelry store featuring necklaces, earrings, and rings with a beach-themed background of women modeling jewelry.
A smartphone displaying a website for The Grove, featuring alcoholic beverages, a food spread, and promotional content.
See the work
How I work →

How I Work

Three phases. One system. Not three disconnected projects.


Understand

Strategy, research and clarity before anything is built, the foundation that makes every decision after it intentional.

Toy compass with pink and white design, showing north direction.


Build

A website designed and built around what the strategy revealed, not guesswork, the infrastructure your business actually needs.

Illustration of a beige and brown toy building block with eight circular studs on top.


Grow

Channel activation that takes everything built and learned, and puts it to work across the places your customers already are.

A cartoonish drawing of a small plant with two large leaves and a tiny bud, growing out of a mound of soil.
See how the process works →

Selected Work

Websites built to work,
not just to look good.

Miki Jewellery

Shopify redesign & digital strategy for jewellery brand.

Group of women standing in front of a white wall with the words 'The Lemon Tree' painted on it, all wearing matching denim aprons and smiling at the camera.

the LemonTree

A gifting-led Shopify digital strategy for a homewares store.

Two young men in a gym, one looking at a tablet and the other talking, with gym equipment and a large exercise ball in the background.

Down South Physio

Strategy-led rebuild for a trusted South-West physio clinic.

Phil Kelleher Homes

Strategy, build & ongoing support for custom home builder.

View more projects →

The whole system, in one relationship

It started with a website refresh. It didn't stop there.

Niche Medical came to BYKP through a referral for a website refresh. Post-launch, BYKP is still their go-to, because the work kept being worth coming back for.

  • Website refresh
    A modern, credible site that reflected a decades-old reputation.
  • E-commerce store
    A Squarespace store built to sell specialised medical equipment online.
  • Ongoing maintenance and tech work
    Content, updates and the small technical jobs that keep a business moving.
  • And it's still going
    SEO and ongoing work that keeps a decades-old business growing online.
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search visibility more than doubled in five months
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online orders a month at peak, nearly triple the forecast

Kirstie was very professional and completely across our needs for a new website. She suggested and implemented automated online systems and really improved our online branding. Highly recommend.

— Kevin Hick

Read the full Niche Medical story →

The businesses I work with

Founder-led brands who wanted more than a pretty website.

  • Gray circular logo with the text 'little otto's' in white, handwritten-style font.
  • 3D metallic logo of the United States Postal Service, with the letters 'USPS' in uppercase at the bottom.
  • The black stylized text spells out "NUDES."
  • Cover of the book 'Auling Mines' by William P. Margarett, featuring a metal mining tool, a textured leaf, and the title in bold letters.
  • Logo for Grace Farm located in Margaret River.
  • A gray coin with the text 'The Lemon Tree' engraved on it.
  • Logo of Lefuyin Fresh Flow featuring a stylized fish in a flowing, wave-like design.
  • A graphic of a skull wearing a helmet, with the words 'CROSSROADS' and 'BICYCLED' surrounding it in circular text.
  • A logo featuring a stylized bird perched above the word 'Miki', with the bird drawn in a simple, elegant line art style.
  • A logo featuring the words "THE GROW DISTRILLER" encircling a central emblem with leaves and a large stylized letter "GD" on a stand.
  • Logo for Down South Physiotherapy & Sports Rehab featuring a stylized wave and a person exercising.
  • Black and white illustration of a sign that says 'The Party' with the number 3 underneath.
  • Logo of Phil Keller Homes with stylized roof icon and slogan: "Building Dreams, One Home at a Time."
A woman with curly brown hair, wearing a sleeveless beige top and light brown pants, sitting on a wooden chair with woven seat. She is smiling and winking, wearing a gold pendant necklace, watch, and small hoop earrings. The background is a plain, light-colored wall.

Kirstie Pallier

Founder, BYKP

Who you'll actually work with

No account managers. No handoffs. Just me.

When you work with BYKP, you work with me from the first conversation to the final sign-off, and every decision in between. The strategy, the design, the build. One person who understands your business, not a team you'll never meet.

I'm based in Dunsborough, I work with founder-led businesses across WA and beyond, and I care as much about whether your website actually works as I do about how it looks.

More about me and how I work →

“

Kirstie completely understood our vision and transformed it into a beautiful, modern website we're incredibly proud of. Every detail was thoughtfully considered, from the design through to the customer journey. One of the best investments we've made for our business.

Two women stand on a sandy beach during sunset, smiling for a photo. One woman holds a photography reflector, and the other has her arm around her. They are dressed in casual black tops and jeans, with coastal hills in the background.

Nic & Ari

Miki Jewellery

Let's talk

The thinking, the website, and everything after it. All in one place.

If you want a partner who understands the whole picture, not just the pixels, let's have a chat about your business.

Book a call with KP

A relaxed, no-pressure conversation about where you're headed.