Shopify · Perth
Website design for Perth businesses that have outgrown their site.
Squarespace and Shopify websites for founder-led businesses in Perth. I do the strategy, build the site, and keep it working after launch, from Dunsborough, three hours south and up the highway when it counts.
Platform
Squarespace Circle Platinum · Shopify Partner
Serving
Perth businesses, from Dunsborough
Built for
Founder-led businesses, services and stores
ENGAGEMENTS
Strategy-led, most ongoing
01 The site
Web design for Perth businesses starts with the strategy. Not the template.
A lot of sites were set up fast and never revisited. The template decided the structure, the pages went wherever they fit, and the enquiry form is whatever came out of the box. I build the other way round. The Understand phase tells me who you're trying to reach and what they need to see before they get in touch, and the site is built to match that.
How it's structured
Site map and navigation built around how people decide
Service or product architecture, depending on what you sell
Page templates your team can follow
Booking, enquiry and checkout flows
How it's found
Keyword-led service and location pages
Titles, metadata and structured data
Google Business Profile aligned with the site
Search Console and sitemap set up at launch
How it converts
Trust signals: reviews, results, real photos
Enquiry and booking paths that don't hide
Email capture where it earns its place
Tracking that's ready for Google Ads and Meta
If products are the business, there's a dedicated page for Shopify and ecommerce website design in Perth.
02 The Proof
Different businesses, different problems. The same standard, wherever they are.
Established, founder-led businesses that had outgrown a template and were weighing up a Perth agency before they called me. Two of them below: a founding Margaret River winery and a decades-old medical supplier on the other side of the country. Both were built the same way, and the case studies are written the way the work actually happened.
Niche Medical
HEALTHCARE · STRATEGY+ STORE + ONGOING
A decades-old supplier, effectively invisible online. The rebuild, the store, and the relationship that outlasted both.
Cullen Wines
WINE & HOSPITALITY · STRATEGY+ REBUILD + ONGOING
One of Margaret River's founding wineries, farming biodynamically for decades, selling online like everyone else. A store rebuilt to carry the legacy.
03 Three hours away
Do you need a Shopify expert in Perth? You need one who still answers the phone two years later.
I'm based in Dunsborough, three hours south of Perth. Of the two businesses above, one is in Margaret River and the other is in Queensland, and the Queensland one never needed me in the room. Here's how each phase actually runs when the client is up the highway.
01 Understand
The strategy workshop runs over video, or across a table in Perth if you'd rather; I travel for the right project. Your analytics, Search Console and booking or sales data come through as access, not screenshots, so I'm working from what your business is actually doing.
02 Build
The site is built in a browser either way. You get a live staging link from the first week, review calls at each decision point, and revisions on the actual site rather than on a mockup. Training is recorded, so your team can watch it twice.
03 Grow
After launch the relationship settles into a rhythm: a monthly call where the data sets the agenda, and the person who built the site is the one making the changes. That's the part a Perth agency hands to an account manager. Here it's the same person who built it.
A two-minute gut check
Where does a new customer usually hear about you first?
One more thing
Want a proper read on your answers?
Pop your email in and I'll send a short, honest read on what your answers suggest. One email, no sequence.
That didn't send. Check the email address and try again.
Here's the thing
Those four questions?
That's almost word for word how a real Understand session starts. Before a single page gets designed.
Start a real one →This works brilliantly for some businesses.
And not for others.
It tends to fit when…
The business is founder-led, established, and the website is being asked to do more than it was built for.
The current site was set up fast, on a template or by whoever was available, and the business has outgrown it.
You want to talk to the person doing the work, not the person selling it.
You'd rather be found by the right customers than by the most.
You'll give me your data, your time in the Understand phase, and a straight answer when I ask for one.
It tends not to when…
The business is brand new and the offer is still being tested. Not because the work doesn't matter, but because strategy needs something to work from.
You need a full agency: paid social, PR, video, a team on call. I'm one person and I'll say so.
It needs to be live by Friday.
Price is the main thing you're choosing on.
The brief is already locked and the job is just to build it.
The things Perth business owners usually want to know. Answered straight.
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No. I'm based in Dunsborough, three hours south, and I work with founder-led businesses across Perth, the South West and interstate. The strategy workshop can happen across a table in Perth or over video, the build happens in a browser, and revisions are made on a live staging link. Distance has never been the thing that decided whether a project worked.
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An agency gives you an account manager, a strategist, a designer and a developer, and the person you speak to is rarely the person doing the work. Here it's one person across all of it, from the first conversation to the change you ask for two years later. That means fewer projects, more attention on each one, and nothing lost between departments because there aren't any. If you need a team of six, you should hire a team of six. If you need one person who understands the whole picture, that's this.
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It depends on what the business needs, and I'd rather give you a real number than a hopeful one. The number of pages and services, whether there's a store or a booking system behind it, and how much of the strategy and content exists already are what move the cost. The Understand phase is where those get answered, so you get a fixed figure at the end of it and it doesn't move after that. If budget is the first question, ask it on the call and I'll give you a straight answer.
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I'm certified on both, so this is a real answer rather than a sales one. If products are the business, it's Shopify, and there's a dedicated page for Shopify and ecommerce website design in Perth. If the site's job is to explain what you do and get the right people to enquire or book, it's Squarespace, and it can still sell a small range. The Understand phase settles it, and I'll tell you if you're on the wrong platform for what you're trying to do.
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Yes, and it's the part of a rebuild most people don't think about until it's gone. Every page that currently ranks is mapped before anything is built, existing URLs are kept or redirected, and the new site launches with titles, metadata and Search Console already in place. If your current site is bringing in enquiries from search, a rebuild should improve that, not reset it.
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Every site is handed over with recorded training so your team can manage pages and content without me, and 30 days of post-launch support is included. After that, most clients keep working with me on the Grow phase: the channels that send people to the site, the data that says what to change, and the changes themselves. That part is optional and it's a relationship, not a subscription.
Let's talk
The thinking, the website, and everything after it. All in one place.
A relaxed conversation about your business, where the enquiries are coming from, and whether I'm the right fit. No pitch deck.