Perth Roof Replacements
Platform: Squarespace
Copywriting: Client supplied
Perth Roof Replacements is a professional roofing company offering a range of services including roof replacements, repairs, and restorations across Western Australia. With a new business and no existing website, the client engaged us to create a high-performing digital presence from the ground up.
The primary need was a professional website that could build trust, capture leads, and serve as a foundation for future growth. With no portfolio available yet and a launch coinciding with a branding shoot, the site needed to be both scalable and strategic, serving immediate business goals while supporting future content expansion.
Our Approach
We selected Squarespace as the platform for its streamlined CMS, built-in SEO features, and client-friendly editing capabilities. The site structure was carefully planned across 15 pages, balancing informative service pages with conversion-focused elements like a “Get a Free Quote” form.
Key design considerations included:
Incorporating a clean, modern aesthetic aligned with the branding assets provided by Cassy and Joel (logo, colours, icons).
Creating a professional visual tone while avoiding overly corporate styling, to reflect the approachability of a small local team.
Integrating future-focused features such as testimonial banners, email newsletter signup, and a “How it Works” infographic.
From an SEO perspective, we built the foundations using the supplied target keywords, structured headings, optimised meta data, and image alt tags. The entire user experience was mapped to ensure ease of navigation and mobile responsiveness.
How We Delivered It
We delivered the Perth Roof Replacements website through a structured, five-week process designed to keep the project moving efficiently while allowing flexibility around content delivery. We began with planning and setup, confirming the full site structure, reviewing branding assets, SEO keywords, and form requirements, and preparing the Squarespace environment to support a 15-page build.
The design and build phase focused on clarity, trust, and lead generation. We designed the homepage and core service pages first to establish a consistent visual direction, then rolled this through the remaining service pages. Supplied content was carefully edited and structured for readability, testimonial banners were placed strategically throughout the site, and a dedicated “Get a Free Quote” page was built to support conversions. The site was fully optimised for mobile and basic SEO best practices were applied across all pages.
The final stage included testing, analytics setup, and launch, followed by two weeks of post-launch support. During this period, we handled minor refinements, ensured all forms and integrations were functioning correctly, and provided a handover session so the client could confidently manage the website going forward. This approach ensured a smooth launch and a stable foundation for future growth and phase-two enhancements.
Looking for a more considered approach to your website?
If you value clear thinking, thoughtful design, and a site that reflects the professionalism of your business, you should get in touch.
