Grace Farm

Hospitality
Written By Kirstie Pallier

Platform: Shopify
Copywriting: Client supplied

Grace Farm is a family-owned winery in Margaret River, producing premium wines from sustainably farmed vineyards. They approached us with an outdated Shopify website on the retired Brooklyn theme, which limited integrations and caused technical issues, alongside inefficient manual wine club processes that hindered member engagement and shipments.

The core opportunity was to modernise their digital setup, unify online sales with wine club management, and prepare for future POS integration to streamline operations and drive conversions.

 

Our Approach

We selected Shopify as the platform for its robust e-commerce features and scalability, choosing a winery-focused theme to align with Grace Farm's brand.

Design decisions prioritised visual hierarchy with clean navigation, mobile optimisation, and storytelling elements like video integration on the homepage to reflect the vineyard's essence.

For the wine club, we researched options like Winehub, vinCreative, and winem8, focusing on Shopify-native integrations for seamless data sync, WET tax compliance, and member portals.

UX emphasised intuitive flows for wine purchases and club sign-ups, with SEO considerations including structured product pages and redirects to preserve search rankings.

How We Delivered It

We began with planning and discovery sessions to audit the existing site and define requirements, followed by theme selection and customisation over several weeks.

The build phase involved content migration, navigation restructuring, and wine club software setup, incorporating client feedback through five revision rounds.

Testing ensured responsiveness, WET tax accuracy, and integrations, leading to a Thursday launch with minimal disruption. Post-launch, we provided handover training for in-house edits and four weeks of support to resolve any issues.

Schedule a Call

Looking for a more considered approach to your website?

If you value clear thinking, thoughtful design, and a site that reflects the professionalism of your business, you should get in touch.

Kirstie Pallier

I’m Kirstie Pallier, the heart and hands behind BYKP Website Design, a boutique studio where I’ve brought over 400 websites to life for brands across diverse industries. My passion lies in crafting custom, conversion-focused websites on Squarespace and Shopify that don’t just look beautiful but work hard to elevate your online presence.

With years of experience, I approach each project uniquely—blending strategic insight, clean design, and technical precision. Whether it’s a full website build, a seamless eCommerce store, or custom code for that perfect touch, I’m dedicated to creating digital experiences that align with your goals, prioritise user experience, and reflect modern, accessible aesthetics.

I believe a website is your digital storefront, inviting and built to perform. My client-first approach ensures we collaborate closely to turn your vision into a reality that engages and converts.

https://www.bykp.com.au
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