Gimme Store
Platform: Shopify
Copywriting: Client supplied
GIMME is a home-grown accessories brand founded in 2018, known for playful, high-quality jewellery and hats that have attracted celebrity wearers and a loyal customer base. The founder sought a refreshed online presence to better reflect the brand’s evolution, improve mobile user experience (as the majority of traffic is mobile), and introduce features that highlight trending products while maintaining a clean, modern aesthetic.
The core opportunity was to create a conversion-focused Shopify store that felt cohesive, trustworthy, and aligned with the brand’s personality—empowering everyday style through accessible, durable pieces.
Our Approach
Shopify was selected as the platform to leverage its robust eCommerce capabilities, seamless integrations, and flexibility for custom code where needed.
Design decisions prioritised visual clarity, mobile responsiveness, and intuitive flow, drawing inspiration from premium jewellery sites for navigation while keeping the structure unique to GIMME. The approach focused on streamlined category organisation, custom product templates with concise descriptions and trust signals, a dynamic trending products section on the homepage, consistent product presentation, and SEO optimisation across collections and pages to improve discoverability.
User experience remained central, with emphasis on fast load times, clear calls-to-action, and a checkout process that built confidence.
How We Delivered It
The project began with a detailed discovery phase to align on priorities and revisions from initial feedback. Design concepts were developed and refined collaboratively, followed by a structured build in Shopify.
Execution included custom code for specific features, thorough mobile testing, integration of new imagery, and updates to shipping, cart, and checkout functionality. Revisions were managed efficiently to meet the agreed timeline, with the site launched on schedule.
Post-launch, guidance was provided on ongoing optimisations, ensuring the store continues to perform well for the brand and its customers.
Looking for a more considered approach to your website?
If you value clear thinking, thoughtful design, and a site that reflects the professionalism of your business, you should get in touch.
