Salty Sketches Art | Squarespace Website Design

The Salty Sketches project required designing a custom Squarespace website for artist Lauren Pearse to support her art business during travel. The task involved creating a minimalist, mobile-responsive Squarespace website featuring a dynamic portfolio to showcase murals and commissions, a Printful dropshipping store for prints and apparel, and dedicated contact forms for commission inquiries.

The Squarespace website design incorporated a black-and-white aesthetic, a custom typography logo, and SEO optimization to boost online visibility, delivering a self-managed platform for location-independent business operations.

Laptop screen displaying a webpage with a teal t-shirt that has a graphic of a whale, the text "Whale of a time" and a button to shop the merchandise. The webpage features a navigation line with the words "Shop Prints," "Shop Merch," and "Shop Prints" repeated with star icons between them. There are also several small images or thumbnails at the top and bottom of the screen.

Project Overview

The Salty Sketches project was executed by developing a custom Squarespace website tailored to Lauren Pearse’s needs as a traveling artist. A minimalist black-and-white design was implemented, emphasizing her artwork through a dynamic portfolio gallery optimized for mobile responsiveness. Printful dropshipping was seamlessly integrated to enable e-commerce functionality for prints and apparel, with PayPal configured for secure payments.

Custom typography was crafted for a unique logo, and SEO optimisation was applied, including metadata and alt tags, to enhance discoverability. Dedicated contact forms for commissions and inquiries were set up, and comprehensive training was provided to ensure the platform’s self-management, all completed within a five-week timeline.

Screenshot of a website homepage for Salty Sketches, featuring a logo with a sun and whale, images of art, murals, and merchandise, with text about the artist and their work.

Ocean-inspired art created by Lauren Pearse, a traveling artist capturing marine magic through murals, illustrations, and wearable art. Based in Western Australia and soon exploring the world with paintbrush in hand, Lauren creates artwork that celebrates our connection to the sea while raising awareness for ocean conservation.