Little Otto’s Big Choc Shop: Shopify Website Design

As a specialised Shopify website designer, I crafted a whimsical, story-driven site for Little Otto’s Big Choc Shop. The project brought to life the tale of Otto, the chocolate-blowing whale, and his friend Daisy through a fully customised Shopify build. Balancing playful storytelling with practical eCommerce functionality, the site supports online shopping, event promotion, and a members-only club—delivering an engaging user experience that's easy to update and scale.

Project Overview

Little Otto’s Big Choc Shop received a premium Shopify theme customisation, including:

Driving Brand Growth

Boosted brand visibility with an immersive storytelling homepage, leading to increased traffic and community sign-ups through the initial launch phase.
Maximising Sales Potential

Optimised eCommerce functionality with seamless product pages and Klaviyo integration, driving conversions and supporting online store sales from day one.
Enhancing Operational Efficiency

Streamlined backend management with a custom Shopify setup, including easy updates for events and membership, ensuring efficient day-to-day operations.

The focus was on storytelling and user flow, creating a guided journey that feels immersive yet intuitive.

Delivered in two stages—initial launch in January for brand awareness and sign-ups, followed by the full online store in April—the site now supports sales, events, and growth while remaining simple for the client to manage.