Mini Cribs
Website Design
Mini Cribs, a start-up focused on unique flat-pack cubby houses for children, needed a strong digital foundation to relaunch after COVID-19 delayed its initial plans.
Project Overview
The goal was to create a basic yet compelling online presence to showcase its product and streamline the sales process, while also developing a marketing strategy to build interest and drive pre-orders. The client required support with website design, copywriting, and policy creation to ensure the brand resonated with potential customers and stood out from competitors.
Mini Cribs, a start-up specialising in unique flat-pack cubby houses for children, needed a strong online platform to relaunch their brand after COVID-19 delays. Their goal was to establish a compelling digital presence that showcased their innovative products, simplified the sales process, and built anticipation through a targeted marketing strategy.
To meet these needs, I designed a clean, user-friendly website that highlights Mini Cribs’ unique flat-pack cubby houses with engaging product pages and high-quality visuals. The website streamlines the sales process, providing a seamless shopping experience for customers.
Additionally, the project included crafting a targeted marketing strategy to drive pre-orders, integrating professional copywriting to communicate the brand’s value, and developing essential policy documents to ensure clarity and trustworthiness. SEO optimisation was implemented to improve online visibility and help Mini Cribs stand out from competitors in a crowded market.
The result is a polished, mobile-responsive website that provides a strong foundation for Mini Cribs’ relaunch. By combining functionality with engaging content, the site supports Mini Cribs’ mission to bring imaginative play into homes while positioning the brand for future growth.