Mini Cribs
Website Design

Mini Cribs, a start-up focused on unique flat-pack cubby houses for children, needed a strong digital foundation to relaunch after COVID-19 delayed its initial plans.

Laptop screen displaying the homepage of a website called 'Mini Cribs,' which offers wooden cubby houses for children. The site features colorful, playful background graphics and a main image of a small, white playhouse with blue and orange accents, surrounded by grass and plants. The headline reads 'Creating Magical Spaces for Little Adventurers.'

Project Overview

The goal was to create a basic yet compelling online presence to showcase its product and streamline the sales process, while also developing a marketing strategy to build interest and drive pre-orders. The client required support with website design, copywriting, and policy creation to ensure the brand resonated with potential customers and stood out from competitors.

Screenshot of a colorful website for Mini Cribs, showcasing miniature playhouses and creative spaces for children. Features include images of various small, custom-built playhouses, playful design elements, and sections describing the product offerings and company mission.

Mini Cribs, a start-up specialising in unique flat-pack cubby houses for children, needed a strong online platform to relaunch their brand after COVID-19 delays. Their goal was to establish a compelling digital presence that showcased their innovative products, simplified the sales process, and built anticipation through a targeted marketing strategy.

To meet these needs, I designed a clean, user-friendly website that highlights Mini Cribs’ unique flat-pack cubby houses with engaging product pages and high-quality visuals. The website streamlines the sales process, providing a seamless shopping experience for customers.

Additionally, the project included crafting a targeted marketing strategy to drive pre-orders, integrating professional copywriting to communicate the brand’s value, and developing essential policy documents to ensure clarity and trustworthiness. SEO optimisation was implemented to improve online visibility and help Mini Cribs stand out from competitors in a crowded market.

The result is a polished, mobile-responsive website that provides a strong foundation for Mini Cribs’ relaunch. By combining functionality with engaging content, the site supports Mini Cribs’ mission to bring imaginative play into homes while positioning the brand for future growth.