Eyes@Optometry Website Design & Strategy

The Challenge

Eyes@Optometry had an outdated website that didn’t reflect the modern, high-quality service they provide across their three South West locations.

The user experience was clunky, SEO performance was underwhelming, and the site wasn’t set up to support key services like online booking, e-commerce, or patient education.

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The Solution

I delivered a complete redesign of the Eyes@Optometry website that focused on user experience, accessibility, and SEO performance. The new site is clean, professional, and easy to navigate, allowing patients to book appointments online by location, browse dry eye products through a streamlined shop, and learn more about specialised services like Myopia Management, CASA Pilot Exams, and ZEISS lens technology.

I created over 30 custom-written pages tailored for both users and search engines, bringing clarity and structure to the business’s wide range of services. The SEO health score increased from 78% to 89%, and the business is now well-positioned for future campaigns including social media and Google Ads.

Eyes@Optometry is an independent, locally owned optometry practice operating across Australind, Dalyellup and Falcon. Established in 2005, their team is passionate about delivering personalised eye care with a strong focus on technology, education and community. With services ranging from routine eye exams to specialised care such as dry eye management, Ortho-K, and myopia control, they are recognised for offering one of the most advanced eye health experiences in the region.