Adventure Sailing SEO & Refinement
Adventure Sailing had an existing website that was functional but lacked clarity in navigation, clear calls-to-action, and a content strategy that guided users toward booking.
The site also suffered from a disjointed visual experience, with outdated photography, inconsistent layout, and limited integration between services and bookings. Their SEO performance was underwhelming, and their Google Business Profile setup was creating confusion for potential customers.
Project Overview
I refreshed the website’s layout to create a smoother user journey, ensuring each service had a clear, dedicated pathway to booking. Calls-to-action were added strategically throughout the site, and I addressed design inconsistencies to improve visual flow and trustworthiness.
Behind the scenes, I conducted an SEO audit and made improvements to metadata, image optimisation, and search visibility. I also reviewed and advised on their Google Business Profile to consolidate their online presence and prevent duplicate listings. Together with their upcoming professional photography, the site is now set up to support stronger engagement and increased conversions.
Adventure Sailing offers immersive catamaran sailing experiences based in Western Australia’s stunning Geographe Bay and Abrolhos Islands. From beginner sailing courses and women’s-only programs to skippered charters and recreational ticket training, they provide a wide range of services tailored to new and seasoned sailors alike. Led by a passionate team of experienced skippers, Adventure Sailing is all about building confidence, capability, and a deep connection to life on the water.